Black Men Read
Logo redesign created during Createathon, a 24-hour creative sprint in which volunteers and undergraduate students collaborate to create marketing communication material for local non-profits.
Strategy: Nicky Wilson, Mia Dickerson, Cielle Dullas, Cozy Savine
Art Direction & Design: Hannah Hartstein
Black Men Read is a 501(c)(3) organization based in Henrico County, VA, that exists to ignite social change by creating opportunities through literacy within Black communities.
Black Men Read works through mentorship and advocacy to improve educational outcomes and foster a lifelong love of reading for Black men and boys. BMR lacks the social media engagement and emotional connection to expand their organization outreach.
Literature gives young Black men a future that they thought didn't exist.
A fundamental value of Black Men Read is strength. In the redesign, we wanted to showcase the strength Black men and boys receive through reading, and the uplifting power it holds for their futures.
